Basic Financial Concepts

Basic Financial Concepts

The whole concept of interconnection among the factors of money, risk, and time comprise the sphere of finance. The chief catalysts and triggers behind the endowment of money are done by banks, which provide credit. However, today, hedge and mutual funds, private equity and other instruments are increasingly becoming important as similar facilitators. Averting and restricting threats in finance are done by means of impeccable scrutiny and attention to detail while dealing with investments, which are known as financial assets. Securitized versions of these investments can be traded with securities exchanges, through various financial channels.

The fundamental idea behind the operations of finance all through the world depends on the fact that any body, unit, or organization that spends less that it earns is capable of loaning or putting up that extra money or asset for further investment. If, conversely, anybody, unit, or organization spends more than it earns, it usually tries to augment its capital asset by taking loans or putting up for sale its assets, in order to reduce its spending and enhancing its earning. The entity which loans money usually has two options, either it can directly buy currency or other assets like bonds from the market, or find some go-between entity like a bank which will take the loan from it. The interest collected for this loan, is much more than the one that the actual lender gets, as the difference goes to the go-between.

The major concept of the world of finance works on the basis that a financial instrument like a bank brings together and synchronizes loaning and borrowing functions, of dissimilar proportions sizes, while getting reimbursed with assets for the jobs done.

The organization and administration of businesses around the world are centered on the pivotal notion of finance, without proper controlling and plan of which a new business or even an old one might falter. Be it a man or an organization, any entity’s finance is vital for the guarantee of its flourishing prospects.

Finance can be of many kinds, the most important of which would be personal and corporate. The concept of personal finance depends on the quantity of money a person or his or her family requires at a particular time and the actual way that they can keep themselves afloat during adverse and unpredicted conditions, related to personal or impersonal exterior situation. The idea behind corporate finance depends on the provision of capital money for an organization’s functions, keeping steady its threats and profits, to augment the company’s income and worth. Some other kinds of finance include public finance that deals with money or funds related to a nation, a town, district, or any other form of political and geographical entity while there is also the concept of experimental finance that tries to institute diverse backdrops or conditions of the financial market in order to monitor under investigational circumstances, and offer a specific view, by means of which financial analysts can examine properly the activities of negotiators and the subsequent nature of particular movement of assets through trading, data dissemination and collection, machinery that fixes costs, and returns procedures.

What Is Executive Pension Plan

What Is Executive Pension Plan?

As the name implies, an executive pension plan is a tax-efficient savings plan designed especially for executives, senior executives, key employees and directors of a company. It is one of the best forms of pension schemes that enable the executives to get a tax-free income after retirement.

How does this work?

Executive Pension Plan is regulated by the Pensions Regulator. In most cases the employer pays into the plan, in others, both the employer and the employee pay in the plan. Thus a tax-efficient fund is designed for the employee. This is used to provide tax-free cash and a pension income to the executive after his retirement. Executive pension plans are similar to any other pension schemes in which they function as money purchase occupational pension schemes.

Normally, Executive Pension Plans (EPPs) are designed by the company directors for their personal benefit. But it can be utilized by their favoured key employees with the same levels of income that this investment can offer. In such cases, the pension fund is held up under a trust in which the trustees are responsible for the day-to-day administration activities like ensuring if the payment contributions and the payout benefits are maintained regularly. Under this scheme, each employee can have the liberty to retire early or to work past the company’s retirement date.

Benefits:

The executive pension plan has huge benefits for the employers when it comes to recruiting potential employees. Employers can attract and motivate the employees and reward them with EPP schemes based on their performance. Showering performance incentives for your employees can be a good idea. But still offering them a long term benefit, something which they could count on even after their active working years allows them to understand that they are your important business assets.

Another benefit of executive pension plan is that certain schemes are eligible for a top up. With an increase in the life expectancy of the applicant, topping up the plan can help in building a larger fund that guarantees a high level of income post retirement.

Moreover, the employees feel comfortable as most of the schemes do not require their regular contribution. Their company will contribute a particular sum of money that goes into their executive pension plan which will mature at the time of their retirement. This is the extra benefit from executive pension schemes that are more advantageous than other forms of plans. With this plan in hand, each employee is guaranteed of tax-free returns for the rest of their life. It also forms part of their main income source which they can depend on at all times.

When it comes to the retirement date, each employee can choose their own year of retirement. They can either choose to retire early or to work past the company’s set date of retirement. Whatever the choice is, the employee will still be able to enjoy a worry-free income for the rest of his life. All these advantages attract a large number of executives to sign up for a pension plan that guarantees long time tax-free income.

Which Type of Credit Do I Choose

Which Type of Credit Do I Choose?

Lots of us face this question if we’re in the position to access new credit, and that is what type of credit do you choose? There are several different types of credit extended in numerous ways. For instance there are charge cards which usually don’t set a limit BUT require payment in full every 30 days. Next you have your simple credit cards, where a limit is set and you’re allowed to pay that back in minimum payments if you so choose BUT you also pay lots more interest over time. There are some credit cards that offer 0% interest for your first 12-18 months so it’s best to know what to do. Then of course there is the mortgage for your home or personal line of credit. This type of credit or loan usually comes with origination fees along with interest that is paid back to the lender over time. Depending on what your current credit situation is these fees mentioned above could be higher or lower or irrelevant altogether.

Let’s discuss the Charge Card and Credit Card scenario. First off a charge card will allow you to spend what you need to on purchases. When the lender for a charge card issues credit typically there is no set limit, however they do closely monitor you’re spending to minimize their risk of loss. You do need to pay the credit used back at the end of every month in order to eliminate late fees or closure of the account. Credit cards play a different role. This type of credit issued by a bank or private lender has a set limit after signup. Meaning the lender will look at your credit score and decide how much they are willing to allow you to use before they feel you’re too high of a risk. Some of these credit cards start out low but can quickly have limits raised over time by showing excellent payment history. Remember you can roll this type of credit month to month as long as you don’t miss your monthly payments. Keep in mind you NEVER want to use more than 30% of your available credit. When this happens 2 key things happen:

1) Your credit score drops no doubt about it.
2) Your now looked at as high risk to lenders by using too much credit.

It certainly is a cat and mouse game on knowing how much credit to ask for and how much credit to use – believe me I know. It can be tough. You don’t want to fall into these categories it can be hard to dig out once you do.

Finally let’s talk about the personal loan or line of credit. I have seen this type of credit become what most folks go after; I assume they just heard something and don’t really get it. When deciding what type of extended credit you need the first question asked should be what do I need the line of credit for? There are a few distinct differences you need to be aware of. If you’re doing a home remodel or need to fix some landscaping or build a garage, do you know what type of credit you need to get? A line or credit will have origination fees, interest rates, additional fees and a set term(s) for repayment. This will be true for a credit card except you can get interest free credit lines for up to 24 months in some cases. You can also get a lower interest rate depending on your credit score. Also your ability to show lenders you can pay back the debt with no stress will certainly play well for your case.

Whatever road you travel in life it’s important to be informed. It’s important to do the research and fully understand the situation you’re getting into. I included in this, we all want things yesterday and rush into situations. When we look back we all understand it could’ve been better for us had we took a little more time and did a little more research. That’s okay. Doing nothing gets nothing. Don’t expect life to just present you the answers to your questions, you need to find them yourself. Don’t think you won’t understand or can’t know. We all have the ability to find out. I hope you find your answers. Don’t give up. Only a small percent make it because only a small percent put forth the effort. It’s not science its common sense.

How to Get Approval for a Home Mortgage Loan

How to Get Approval for a Home Mortgage Loan

If you are planning to apply for a home loan, check out the following helpful tips to get your application approved.

Know Your Credit Score

Credit activity and credit scores will greatly affect your mortgage approval. Lenders usually require minimum amount of credit score that should be maintained so that your conventional mortgage loan request will not be denied.

Also, having derogatory credit information might hinder mortgage approval. To avoid unwanted denial of your requested loan, you should lower your debts, pay bills on time, and fix errors on credit reports.

Save Your Cash

Mortgage lenders require down payments which depend on the kind of loan. If you have the means, pay a higher down payment. This will lower your balance and alleviates your private mortgage insurance.

Down payment is not the only fee you should be worrying about. Acquiring a mortgage also involves home inspections, title searches, closing costs, application fees, credit report fees and other fees. Save up cash for these payable fees.

Stay at Your Job

Changes on your employment and/or income status will have a major effect on the mortgage process. The information you provided in your application will be the basis of your home loan approval. Giving up a job to be self-employed or getting a lower paying job will make a wrench in the plans, leading to a reevaluation of your finances to check if you’re still qualified for the loan.

Pay Debt & Avoid New Debt

Qualifying for a loan doesn’t require that your credit card be zero balance. But, it’s better that you owe less to your creditors. Your debts determine whether you will get a mortgage or not. Also, it will determine how much you will acquire from the lender. When you have many credit card debts which makes your debt ratio high, the lender might refuse your loan request or provide a lower mortgage.

However, even though you get approval for a mortgage with debt, it is advised that new debt should be avoided while under the mortgage process. Before the mortgage closing, lenders recheck credit and when they found out that there are new debts they can stop the closing.

Have Pre-Approval for a Mortgage

Having your home loan pre-approved will help you determine what you can afford before bidding on properties and what interest rate should you be paying on the loan.

Determine What You Can Afford

Choose a home that will fit your budget. Though some lenders pre-approved applicants for more than what they can afford, be smart, live within your means and purchase a home that you can afford.

What Is Student Loan Rehabilitation

What Is Student Loan Rehabilitation?

Last year, a major change was made to federal student loans that are already in default loan status. Borrowers that have defaulted on these loans can now apply for something called ‘Income-Based Default Rehabilitation.’ While this new law doesn’t excuse a total loan amount, it does provide a much needed break for the thousands of students that were struggling with the default loan status.

Income-Based Default Rehabilitation Explained

Beginning on July 1, 2014, borrowers that defaulted on student loans were given a choice. They could either continue with the default status, or they could apply for Income-Based Rehabilitation. This type of rehabilitation takes into account a borrower’s current income, and offers a payment strategy consisting of 9 small payments (some could be as low as $5 per payment) in order to remove the default status from a borrower’s credit record.

Why This Law Was Enacted

At one point prior to this new law, a borrower had to pay a set monthly amount in order to get out of loan default. This amount could greatly fluctuate depending on the agency responsible for the loan. So while one borrower might pay $100 on a $50,000 loan per month, another borrower with the same amount of loan debt ($50,000) could wind up paying $300 per month. The amount set was established according to a law called ‘reasonable and affordable,’ but that rate was determined by the agency that held the loan.

Since these rates fluctuated so much from agency to agency, the government decided to step in and take a closer look at a person’s current income wage. A person that makes $30,000 per year cannot afford to pay the same, or more, than a person making $70,000 per year. Now, the Default Rehabilitation law exists, and this law really takes into account the total amount of money that you make. In other words, the payments that you will have to make in order to return to regular (non-default) loan status can be much lower than they used to be.

Worth the Status

If you have currently defaulted on your federal student loans, it’s worth taking a closer look at the Default Rehabilitation option. Why? Without applying for income-based payments while in default, your wages could be garnished and other things could happen to you based on your default status. While every state is unique, not paying back a federal loan that’s in default never works out well for the borrower (you).

How can you apply for Default Rehabilitation? This process is trickier than it sounds, and it does require some deeper understanding of the new law in order to make sure that you get fair payments based on what you can really afford. If you are currently in default status with any federal student loan and need help, your best course of action is to hire a lawyer that understands the intricacies of this process.

If you have defaulted on your federal student loans, taking a closer look at the Default Rehabilitation option may be in your best interest.

Find The Best Credit Card Type

Find The Best Credit Card Type

There are a variety of credit card types, each claiming to offer you the best possible deal. Finding the programs and incentives that works best for you is key to maintaining a good credit card history.

Each type of credit card offer different benefits. Some are geared toward the individual consumer, while others are set up to work for small businesses. To find the type of card that best fits your needs, let’s review some of the options.

Business Cards

A business credit card offers the business owner an opportunity to keep business and personal expenses separate. The card may offer special business rewards and saving opportunities that go above and beyond what the individual card owner has. Since money management is essential for running a business successfully, this card may offer an expense management service that helps track outgoing money. You can obtain additional cards for employees who may need them for travel expenses and such. You may also have a higher credit limit than you normally would on an individual card.

Student Cards

Many credit card companies will issue student cards with lower credit limits and fewer incentives, helping new card users to keep their spending in check. However, note that many college students now graduate with credit balances averaging from $3,000 to $7,000. With high interest rates, these debts can be a real problem to pay off.

Debit Cards

Prepaid debit cards are 1 type of credit card that has grown significantly in recent years. Although it works like a traditional credit card when making a purchase, that is where the similarity ends. With a prepaid debit card, you actually set the credit limit yourself by depositing money into the debit card’s account. The amount you deposit determines the credit limit on that card. This is a great way to have the convenience of a credit card without the possibility of charging more than you can afford to pay off.

Cards for Bad Credit

Even with bad credit, it is possible to obtain a credit card. These cards come with some restrictions not typically found on other types of cards. Your credit limit will be lower and your interest rate higher. Some may require you to have a secured card, meaning you have to maintain a savings or some other type of account that will cover the expenses on the credit card. Once you have established that you will be responsible in your credit handling, some, if not all, of your restrictions may be lifted.

Cash Back Cards

Many cards will now offer you cash-back incentives for using their cards. Depending on how much your balance is, and how often you use the card, you can earn cash back for your purchases. Some companies offer 1% off your balance while others, like Sears, will offer you cash off purchases made in their store. Either way, if you are planning on using a card, finding one that will offer you a cash incentive is a smart choice.

Low-Interest Cards

One of the more recent additions to the credit card world is the low-interest credit card. These cards offer a significantly lower interest rate than most of the older cards you may already have. As balance-transfer cards, most of them offer you the option of transferring a balance from a higher interest rate card and, for a specified period of time, your transferred balance will be at either 0% interest or something quite low. This can save you a fair amount of money if your plan is to pay it off.

Reward and Incentive Cards

Since credit cards have become such a lucrative business, many corporations have jumped on the bandwagon. Even airlines now offer credit cards that come with a certain amount of frequent flyer miles attached, depending on your balance and purchases. If you do a fair amount of traveling, this can be a real bonus. Along these same lines, reward credit cards are growing in popularity. Competition is stiff, and many card companies are now offering different reward or incentive options for using their cards. Once you accumulate enough points, the rewards pour in. These can be anything from travel insurance to small appliances. If you use a card regularly, finding one with a reward program can really pay off.

Instant Approval Cards

Another form of credit card is the instant approval card. Once you fill out the application, a quick background check will be done and you will have your approval almost immediately. Regular cards can take up to 2 weeks to process. Although you can get instant approval, this does not always mean you can get instant credit. Some companies will supply you with a temporary credit card number and allow you to begin making purchases immediately, while others will not, due to an increase in credit card fraud potential.

Protect Your Credit

Since there are so many options in choosing a credit card, you should do a little research before you apply. Decide what type of card best fits your needs and apply for that one. Don’t go overboard, though. Applying for too many cards will negatively affect your credit rating.

And, above all, once you get your new credit card, use it responsibly.

Ways to Make Your Business Cards Unforgettable

15 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say “May I have one of your business cards?” you should get excited. I know I do. That’s because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.

And it was all worth it.

A business card is an entrepreneur’s best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that’s a shame, because a business card is more powerful than you think.

Of course, it’s impossible to know this unless you actually have a card that’s really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards:

1. Stacking Up

2. Standing Out

3. Creative Enhancement

4. Implementation

CORNER #1: How Does Your Card Stack Up?

Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up?

Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like…
“I showed your card to everybody in my office!” says a hot prospect.

“Can I have another one? A friend of mine will LOVE this!” exclaims your tablemate.

“Oooh! I want one too!” begs the person in looking over your shoulder.

“Hey…can you show my friend Paul your business card!” asks a colleague of yours.

“You know, I’ve never thrown your card away!” says one of your customers.

If you’ve ever heard a compliment along those lines before, congrats! You’re on the right track.

That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus’s card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise – he was in advertising!) But it was one of the best I’d ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.

Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.

Is yours that good? Keep that question in the back of your mind as you read on. Now let’s move into the next section and find out why certain cards stand out more than others.

CORNER # 2: Standing Out

Recently I took 66 business cards I’ve collected over the years and spread them out on a table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here’s what I noticed:

Red: every card that had red on it stood out.

Picture: only a few cards had pictures of the cardholder. This not only made them stand out, but helped me connect faces with names and companies.

Vertical: several cards were formatted vertically, which caught my eye.

Black Background: most cards have a white background, so the black ones REALLY stood out.

This was a valuable exercise in understanding UNFORGETTABLE business cards, and I recommend it to everyone. Try it out! Gather dozens of accumulated cards from your desk and discover which ones stand out. Oh, and don’t forget to put your OWN card in the pile. You’ll be amazed at what you see.

Or don’t see.

CORNER #3: Creative and Unique Ways to Enhance Your Card

Now that you’ve analyzed your own card and have been exposed to a large quantity of other people cards, your mind should be swimming with new, creative ideas. This is the perfect time to brainstorm ways to enhance your card. So, grab a blank sheet of paper. Come up with as many ideas as possible. Let your creativity run wild! And to help you get started, here’s a list of 16 creative ideas to make your business card UNFORGETTABLE:

1. Size or Shape – Rectangle, schmectangle. I’ve seen squares, circles, ovals and triangles. Each shape made a connection to the brand, and each shape stood out amidst the endless regression of the same old rectangles.

2. Chocolate Business Cards (yes, these DO exist) – Several companies have online catalogues for personalized chocolate cards. Expensive? Yes. Delicious? Probably. Memorable? You better believe it.

3. Trading Cards – If your company is team oriented, get trading cards with your “players” pictures and stats. Then encourage your customers and prospects to “collect all 12!”

4. Cartoons – Get a custom cartoon commissioned for the back of your card. It’s cheap, royalty free and absolutely unique to your business.

5. Table/Chart – Include a mortgage loan interest table or some staggering statistics on the back. These are helpful reminders for the mathematically challenged and effective methods to position yourself as a resource.

6. Pop-Ups – Just like kid’s books, some business cards can be printed as folded, pop-up cards. Talk about thinking three-dimensionally!

7. Credibility – The smartest thing I ever did to my business card was add color images of my two books. Instant credibility. And, I noticed an immediate change in the reactions from the people to whom I gave cards. One lady even said, “Scott, this is the coolest business card I’ve ever seen!” Money well spent.

8. Rubber Stamps – Buy 10 different customized rubber stamps for the backs of your cards. When someone asks for one just say “Pick a card, any card!”

9. Die Cutting – My friend Lisa works for the Rock Island Fire Dept. Her business card has a charred hole burnt right through the middle of every card! It looks incredibly real. And most printers offer this feature for a nominal feel. You can also specify various shapes, bite marks or hole sizes.

10. Recipe – If you work in an industry connected to food, kitchens or homes; include one of your favorite recipes on the back!

11. Material – Use leather, blinking or brail business cards (yes, these actually exist too!)

12. Language – If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of a difficult to pronounce name.

13. Motivation – If you’re the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day!

14. Stickers – Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers.

15. Non-Cards – Who says a card has to be a card? After all, the first rule of creativity is “break all the rules!” I’ve seen million dollar bill cards, coin cards, even a banker in Boston who uses business cards that are actually miniature checks he tears off of a pad each time he gives one out! The possibilities are endless.

16. Double Up – Make your card “double” as something other than a card. For example, mine doubles as a business card AND a nametag. As a result, people stick it on their shirts all the time. Thanks for the free promotion!

CORNER #4: Implementation

Once you’ve come up with the layout for your new, creative, UNFORGETTABLE business card, there are only two things left to do: print ’em up and hand ’em out!

First, as you approach you printer, remember a few rules:

It’s OK to Spend Money – when I did my taxes this year I calculated that I reprinted my business cards 11 times and spent over $1,400 on printing costs. I also doubled my income from the previous year. Once again, money well spent.

Local is Better – by choosing a local printer you can work closely with the designers; touch, feel and smell your paper and even do a few test runs until you get the card perfect. Some businesspeople choose to use online sources, which is fine. The only problem with that approach is that most cards designed, created and ordered over the Internet look like they were designed, created and ordered over the Internet.

OK. Once you have your new cards in hand, keep a few final rules in mind:

Reminders – be sure to tell people you’ve got a new card. They’ll be happy to accept it, even if they already have your old one. Highlight some of its newest, most unique attributes. Also, if you printed on both sides of your new card, remember to either tell people about the back of your card; or hand them the card back side up, so they know there’s more to it.

Etiquette – don’t “Deal the Deck” by inconsiderately throwing thousands of your cards to everyone in sight. If so, you will not only become a practitioner of Highly Horrible Networking(TM), but you will waste your money. Remember: people throw away business cards from those who failed to establish rapport or make a connection.

The Card Creedo: finally, when you’re ready, reach into your pocket and grab one of your business cards. Look at it closely. Then say this affirmation out loud:

“This is my business card. There are many others out there, but none of them are like mine – because there’s nobody else like me. My business card is not a formality. It’s not a piece of paper containing my name and contact information. And it’s not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It’s a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can’t wait until somebody asks me for one. Because when they do, I will find a way to give that person value.”

After you’ve face lifted your business card from unacceptable to unforgettable, I promise you will feel great. Your confidence will skyrocket. And from that moment on, every time someone asks, “May I have one of your business cards?” it will be like music to your ears.

Surefire Business Card Tips

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:

Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.
Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.
Even if you can produce your business cards at home using an inkjet printer, have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business, so let them convey the best possible one.
Avoid using standard clip art as your business logo. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally made for your business. Nowadays, there are online companies that can produce a professional logo for as little as $25, so there is no excuse for not having one made.
Put up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address in your business card and, depending on the business you are in, it may make you lose credibility.
Keep all the information in your business card current. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.
Keep your business card simple. Don’t use too many fonts or try to cram too much information in it. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn’t get lost.
If you live in the US, limit your business card size to 3.5″ x 2″. Anything bigger will not fit in standard card holders and your card may end up in the trash. Business cards in Europe tend to be larger, but so are the wallets and card holders.
Make sure that your business card reflects your image. If you are an artist or a graphic designer, it is OK to use trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better.
Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).
Find a way to make your business cards stand out. I’ve seen business cards with one of its corners cut in an angle, or with an interesting texture, all of which makes your business card stand out of the crowd. The best one I’ve seen is from an interior designer, who used a hologram to show a room before and after a redesign.
Make your business card easy to read: use high contrast between the background and the type. Light background with dark type works better.
After your logo, your name should be the largest piece of information on your card.
Make sure that all the information on your card is printed in a large enough typeface to be easily readable.
Run your business card copy through a spell checker and double-check your contact information.
Keep your business cards with you at all times. Keep a stack in your car, in your house, in your office, and in your wallet.
Leave your business cards in billboards at supermarkets, schools, stores, libraries, etc.
When giving away your card, give two or three at a time, so that your contacts can in turn distribute them to other people. This will not only help you distribute them faster, but will generate a beneficial “endorsing effect”.
Include a business card with all your correspondence. People may throw away the letter, but will usually keep the business card.
Make your business card go the extra mile: use the back of the card to print more information: special offers, checklists, schedules, etc.
Throw in a business card in every product you ship.
Send a business card with any gift you send, instead of just a card with your name.
Scan your card and use it as an attachment to emails.
Use your business cards as name tags. Get a transparent plastic cover with a pin, and attach it to your lapel. Wearing it on your right side tends to make it more noticeable.
Use your business card as a name tag on your briefcase. Make sure that your company logo and tagline are visible. This way, your business card will turn into a “conversation piece” during plane rides, which may help you meet interesting people and good business contacts.
Use your business card as an ad: many publications offer “business card size” classified ads. If you design your business card properly, it can double up as an ad in those publications.
Don’t give your business card too quickly. It may be perceived as pushy. Try to establish a conversation with your prospect first. For example, ask them what do they do. That will usually prompt them to give you their card. That is the perfect moment to give them yours.
Don’t try to give your card in situations where many people are giving them to your prospect. Wait for a moment when you can capture your prospect’s attention span.
Another tactic you can try when your prospect is overwhelmed and can’t pay you enough attention is to send your card by mail. Pretend you ran out of business cards and ask for theirs. Then, mail them your card and take the opportunity to drop a follow up note.
If you have a mobile phone number or a direct phone number that is not listed in your business card, write it at the back of your card before handing it out, and tell your prospect that you are giving them your direct number. This will make your card more important, and less likely to be lost or thrown out.
Another way of increasing the chances that your prospect will keep your card is by printing valuable information on the back, for example important phone numbers (local police, hospitals, etc), a calendar, or a football schedule.
Offer to hand out cards of complementary (non-competitive) business people in exchange for them distributing yours. An example of non-competitive businesses is real estate brokers and mortgage brokers.
If somebody gives you their business card, you should give them yours in return.
Always give your business card face up.
Take a cue from Far East business people, who hand out business cards with both hands. It helps give the impression that your business card is something very important.
If you conduct business internationally, use the back of your card to print a translated version of your business card in your customers’ language. Even if they have no problem reading English, it will be a classy touch and they will appreciate it.
If you sell different product brands and want to put their logos on your business card, print them in only one color. Using each logo’s brand colors could make your business card look chaotic and busy.
Create a business card in magnet form. Magnets are widely used, to hold important papers on the refrigerator door at home and on file cabinets at work. They are always visible and always get read.
When receiving somebody else’s business card, don’t put it away immediately. Instead, keep it in your hand for a while you talk to your prospect, or place it neatly over the table, and try to develop a conversation based on the information on the card.
Use the back of the cards you receive to write down important facts about the persons who handed them to you. It will help you enormously when you follow up with them.
If you are in a profession where relationship selling is important, it may be a good idea to include your picture in your business card (i.e. real estate brokers).
Even if your business is a sole proprietorship, you can still use “account manager” as your title instead of “owner” or “president”. If you do sales (and we all do) “account manager” is a perfectly appropriate title, and it will give the impression that you work for a larger company.
Use logos of organizations that you or your business belong to in your business cards. They are an easy way to provide instant credibility to your business. For example, if you operate a repair shop you can display the logo of the National Institute for Automotive Service Excellence (ASE) or the Triple A (AAA). (Check with them first about the terms of use).
If you participate in affiliate programs online, you can still use business cards to promote your affiliate links. Use the name of the affiliate company as the company name, use ‘partner’ or ‘associate’ as your title, and the URL of the directory or web page where you have placed your affiliate links as your web address. Just because affiliate programs are online doesn’t mean that you can’t use off-line marketing methods to promote them.
If you need to give cards to different kinds of prospects (for example if you are a student looking for work), make business cards with just your name and contact information, and attach custom made self-adhesive labels at the back with information of interest to each specific prospect.
Include an information email address (for example: info@yourdomain.com) that is set in autoresponder mode, that automatically triggers an email message with full information about your product, service or company. This will increase the effectiveness of your business card since you will give your prospect much more information that you can fit in a card.
Take good care of your business cards. Keep them clean and crisp in a cardholder. Don’t give away cards that are bent or damaged.
Try to get a cardholder with two pockets. That way, you can use one for your business cards and the other one for the business cards you receive.
Keep all the business cards you receive neatly organized in a rolodex. It will save you time and will provide you with a database of contacts with whom to build positive business relationships.
Collect all the business cards you can find, even if you don’t need them. Together, they will act as an “idea file” that will provide you with valuable tips that you can use to design your business cards.

Do Childcare Facilities Need Employment Practices Liability Insurance

Do Childcare Facilities Need Employment Practices Liability Insurance

Protection for You

You’ve got a state-of-the-art child daycare built around a warm, clean and safe atmosphere. The teachers are handpicked professionals that give kids undivided attention, stimulation and fun learning. Children are happy. Staff is fulfilled. Parents are proud. What could go wrong?

Unfortunately, a lot of things – that your general business liability insurance does not cover.

Childcare Claim Examples that Really Occurred!

• Third Party Liability: After a Montessori School stated they could not admit a child due to licensed limited capacity, the parents sued for racial discrimination. The parents insisted that the school had a non-admission policy for African American children and mentioned the fact that the student body did not contain even one African American. Defense and Settlement costs totaled: $67,000.

• Internet / Email Liability: An administrative assistant for a childcare facility sent an email to all employees instead of her intended single recipient. The email contained an embarrassing inappropriate joke. The center’s director instructed the employee to send a subsequent apology email to everyone. Just 2 months later, an employee that was laid off due to company downsizing, sued because of a hostile work environment and cited the inappropriate email as proof of an atmosphere that did not respect her religious principles. The facility was discomfited and uninterested in having this lawsuit revealed to the parents.

• Retaliation: An Indian childcare employee objected to the racial insults directed at him by some of his fellow workers. As a result, the owner assigned him to another room where there was less of a staff presence. The new situation warranted less work-time and therefore his hours were reduced. The slighted employee sued the childcare center for discrimination and retaliation for relating the discrimination. Defense and Settlement costs totaled: $125,000.

• Wage and Hour: A Non-Exempt head teacher was covertly tracking hours as she worked the overtime that was requested of her. As a salaried worker, this teacher never mentioned any grievance about the additional workload. When the owner was served a wage-and-hour lawsuit by the teacher, he was caught by surprise. Although there was no way to discern if the teacher’s calculations regarding her work hours were precise, the center was guided by their lawyer to settle for the presented amount rather than take the risk of other present and past employees joining the lawsuit.

Employment Practices Liability Insurance

Employee-related claims come at a steep price. Protect your childcare center from a lawsuit with an EPLI plan that’s tailored to you.

EPLI

An EPLI policy protects you against lawsuit claims made by current, past and possible employers, as well as visitors. It’s coverage for a wide range of suits that stem from:

1. Wrongful termination

2. Discrimination

3. Sexual harassment

4. Service refusal

5. Other employee claims

Quick Start Guide To Make Money Online

Quick Start Guide To Make Money Online

My Easy, 4 Step, Quick Start Guide To Make Money Online: I frequently hear the question asked of me, “What is the simplest way to make money online?”

There is a simple formula that all the successful sites use. It involves common sense about what any business is about. First, however, remember this:

Obviously, the Internet offers you the entire world as a market for your products or services. You can’t ask for a better way to make your personal dreams come true. If some tell you differently, keep your goal in sight. The success you will experience will be sweeter than cotton candy!

Unfortunately, the web is awash with get rich quick schemes that throw up smoke screens and lead people astray with shell games of deceit. These people give me the shivers like ice water dumped over my head. How many people’s dreams have they shattered? Success will involve some work and dedication on your part. If you haven’t reached your goals online yet, it is not your fault.

Sadly, many sources on the internet try to make success online look like rocket science It is not complicated. The simple process I will mention below involves common sense and works for all successful sites.

If all the misleading noise on the internet about online business has left you confused and afraid, don’t panic. Take a deep breath, smell the roses and relax. We will gladly take aim at all the hogwash out there and point out a clear path for you to follow.

FACT: The internet is all about information. People go online to find a solution to a problem whether they are looking for a cheese sauce recipe for supper or the best airplane motor oil to use in the high Arctic.

The most successful sites offer what people are looking for. Free information.

This short story happens literally millions of times a day. It will show you how the 4 step, content, traffic, presell and monetization internet business model works.

The Easy, 4 Step, Quick Start Guide To Make Money Online:

Elaine in Baltimore is looking for some cute new outfits for her little Chihuahua named Snuggles. She goes to her favorite search engine and enters the term “Chihuahua clothes”. There are many fine sites that cater to that market and the search engines are very good at delivering the top sites to her screen.

Any site on any subject will have loads of free content related to the search terms used. In this case, there will be sections on Chihuahua health, grooming, training and, of course, cute outfits.

This is the content part of the equation. You’ve been to sites where you get the willies the minute it appears on your screen. Everything is for sale, discount on this and that and so on. It makes you scramble for the back button, doesn’t it?

Any good site is an authority site. First, it gives out loads of free information and gently eases its visitors into a buying position.

The search engines are very good at judging sites and this is where you want to focus most of your attention when you start. You will get punished for being nothing but a sales site. You will be richly rewarded with free traffic if you are there to legitimately help your visitors.

This is the traffic part of the equation. If nobody goes to your make money online business, you won’t make any money.

Elaine is amazed by all the free information she is getting from the site. If it has anything to do with Chihuahuas, it has a section on it. Bear in mind that this simple concept applies whether you want to build a website on rose bushes or bulldozers. Information is king.

She loves the site, the clothes selection is excellent and they offer a secure payment portal. She bookmarks the site and prepares to leave.

Here is something that Google research has learned. The average visitor to a website has to return 7 times to the site before they buy. People just don’t trust.

The website Elaine has visited has given her tons of free, high quality, related content. It has been rewarded by being on the first page of the search engine results page bringing it a lot of free traffic. Elaine has learned that this is a great place for her to come for everything Chihuahua.

This is called preselling. Remember the 7 visit discovery that Google made? As she is about to leave, she is offered a free eBook or video if she is willing to leave her email address to receive their weekly newsletter.

She likes what they offer and signs up. She has just given the website access to her inbox. They don’t have to try to get her to come back many times before she buys. They have permission to visit her regularly through to her email!

This situation is pure gold. It is the fourth part of the process called monetization. They send her helpful tips on how to take the best care of her Chihuahua, new research on dog nutrition and so on. In no time, she is sold on the idea that these people can be trusted and she starts buying. This leads to a long term, happy relationship for both sides. This extremely effective process is called email marketing.

This is the most critical part of the 4 part process.

The content, traffic, presell and monetization model has been proven many times. Properly followed, it will lead to years of successful make money online business for you